Shop the Big City

Shop the Big City is an innovative marketplace that provides a dynamic platform for independent luxury boutiques across the country to expand their digital footprint, while selling their merchandise in an exclusive, highly curated online environment.

  Various Homepage Banners (AW12 - AW13)

About this project..

The design of this site very much so relies on large editorial-like photography that is used to convey the high-end luxury feel of the boutiques that are a part of the STBC network. Because there are various boutiques that each have their own brand aesthetic, it was important that we find a common ground so that it will be easy for them to assimilate underneath the STBC umbrella. Each boutique has a specific page that features not only their products but their social media feeds and a playlist that the user can listen to in order to get the in-store ambiance. The user is also able to follow their favorite boutiques and designers and get a real-time feed update when new products are added.

Below is an interactive prototype showcasing the entire mobile experience.

Involvement: User Experience (assisting), Visual Design, Responsive